The entourage effect is the principle that the compounds in cannabis — cannabinoids, terpenes, and flavonoids — work better together than they do in isolation. Rather than a single molecule driving the entire experience, it's the combination of dozens of compounds interacting synergistically that produces the full range of effects people associate with cannabis.
The concept was first proposed by Israeli chemist Raphael Mechoulam (who also discovered THC in 1964) and his colleague Shimon Ben-Shabat in 1998. They observed that endocannabinoids in the body were accompanied by related compounds that appeared to enhance their activity — and hypothesized that the same principle applied to plant-derived cannabinoids.